A custom-built online shop designed around your brand and products
We design and develop the customer-facing store, secure checkout, product database, order workflow and management dashboard. You receive a fast, mobile-friendly shopping experience and a straightforward way to manage products, stock, customers and orders.
The Custom Online Shop is a fully custom-coded ecommerce website, not a theme or page-builder template. We build the storefront and the systems behind it so your business keeps control over design, customer journey and future development.
More than a template website
Your online shop is not assembled from a standard theme or restricted by a website builder. We create a custom storefront and the systems behind it, giving your business greater control over the design, customer journey and future development.
The service is designed for businesses selling through a straightforward retail process: customers browse products, add them to a basket, pay securely and receive their order.
Businesses requiring trade accounts, wholesale pricing, approval workflows, multiple warehouses or complex integrations should use the Custom Ecommerce Platform service instead.
Custom Ecommerce PlatformOne connected ecommerce system
The storefront, store logic and management dashboard work as one connected ecommerce system.
Customer-facing store
- Custom responsive design
- Product catalogue
- Product pages
- Search and filters
- Basket and secure checkout
Store system
- Products and categories
- Pricing and stock
- Orders and payments
- Customers and discounts
- Delivery settings
Management dashboard
- Add and edit products
- Update prices and stock
- Process orders
- View customer information
- Manage discounts and delivery
Everything included
Custom storefront
- Bespoke visual design aligned with your brand
- Custom-coded responsive storefront
- Homepage, catalogue, category and product pages
- Shopping basket and secure checkout journey
- Contact and essential information pages
- Product search and standard filtering
- Mobile, tablet and desktop optimisation
- Customer account access where included in the agreed scope
Store management dashboard
- Secure administration area
- Product and category management
- Pricing and stock management
- Simple product variants such as size or colour
- Order management and status updates
- Customer records and order history
- Discount code management
- Standard UK delivery settings
The dashboard allows the client to manage the shop without editing code.
Payments and order processing
- Stripe or another agreed secure payment provider
- Server-side order and price validation
- Payment confirmation and webhook handling
- Automatic order creation
- Customer order confirmation emails
- Administrator new-order notifications
- Basic cancellation and refund workflow
Launch and optimisation
- Upload and configuration of up to 10 client-supplied products
- Product and category SEO foundations
- Metadata, sitemap and search-engine setup
- Analytics and conversion tracking
- Mobile checkout testing
- Performance and functional testing
- Deployment and domain connection
- Client training
- Two rounds of reasonable amendments
- 30 days of post-launch support for the agreed project scope
How your online shop works
01
Customers browse your store
Visitors explore products, use filters, select product options and add items to their basket through a responsive website designed around your brand.
02
The system checks the order
Prices, discounts, stock availability and delivery options are validated securely before payment.
03
Payment is processed securely
The customer pays through an established payment provider. Sensitive card details are not stored by the website.
04
The order appears in your dashboard
You receive the order, payment status and customer information in one secure management area.
05
You process and fulfil the order
Update the order status, manage customer communication and add tracking information where required.
Built for straightforward online selling
This service is designed for businesses with a standard product, basket, payment and delivery journey.
Suitable for
- Independent retailers
- Fashion and accessories brands
- Beauty and skincare businesses
- Handmade and lifestyle brands
- Specialist food businesses
- Homeware and interiors retailers
- Businesses replacing an outdated online shop
- Brands launching a focused first product range
Not included in the starting package
- Wholesale or negotiated pricing
- Trade account portals
- Quote and approval workflows
- Multi-vendor marketplace functionality
- Multiple warehouses
- Supplier portals
- Advanced subscriptions
- Complex CRM or ERP integrations
- Multilingual and multicurrency systems
- Custom internal operational workflows
Need these features?
Explore our Custom Ecommerce PlatformBuilt with modern, maintainable technology
We use a modern development stack rather than traditional page builders. The exact architecture is selected around the project, with technology chosen for performance, security and maintainability.
Third-party services may still be used for secure payments, email delivery, cloud hosting and file storage. These services support the custom system rather than replacing it with a template platform.
Scope and exclusions
- The starting package covers one online shop, one language, one currency and standard UK selling requirements
- The client provides approved product information, prices, images, delivery rules and legal policies
- Up to 10 products are professionally configured as part of the starting package
- Additional products are quoted according to quantity and complexity
- Standard variants such as size and colour may be included within agreed limits
- Copywriting, product photography and legal advice are not included unless specifically quoted
- Payment provider fees, hosting, email services, storage and other third-party costs are separate
- New functionality requested after approval of the agreed specification is treated as additional work
- Ongoing maintenance, monitoring and future development are available through a separate support plan
- Complex B2B, wholesale, marketplace and operational requirements belong under the Custom Ecommerce Platform service
Estimated delivery is typically 4–6 weeks after the deposit, approved scope, product content and required access are received.
Smaller, clearly defined stores may be delivered sooner. Timing depends on product complexity, feedback, approvals, payment verification and third-party services.
