Starter Online Shop
All Services
Web Systems

A professional online shop built around a manageable first product range

We build the customer journey, product catalogue, payments and delivery flow so you can take orders through a clear mobile friendly shop.

From £1,250

The Starter Online Shop is a custom-coded ecommerce website for secure checkout, order management and product administration. It is designed for a focused catalogue with standard buying requirements rather than custom marketplace logic.

Everything included

  • Custom-coded storefront and product catalogue
  • Branded homepage, shop, product, cart and checkout experience
  • Homepage, shop, product, cart, checkout and contact structure
  • Addition of up to 10 client supplied products
  • Product categories and standard filters
  • Secure payment provider connection
  • Standard UK delivery settings
  • Basic inventory and order management setup
  • Customer accounts where included in the agreed scope
  • Policy page structure using client approved legal text
  • Product and category SEO foundations
  • Analytics and conversion tracking setup
  • Mobile checkout testing
  • Two rounds of reasonable amendments
  • Training and 30 days of support for questions and corrections relating to the agreed project scope
  • New products, features and third party issues are quoted separately

Scope and exclusions

  • Payment processing, delivery services and specialist third party fees are separate
  • The client provides accurate product information, prices, images and policies
  • The package includes up to 10 simple products in one language and one currency
  • Subscriptions, wholesale pricing, complex variants, multicurrency and marketplaces are separate
  • Additional products are quoted according to quantity and complexity
  • Most websites are ready in about 2 weeks after the deposit, required product information and access are received
  • Timing depends on feedback, approvals and third party payment or delivery requirements

Who it is for

Suitable for small retailers, handmade brands, food businesses, clothing labels and companies launching a focused first product range.

Support plans after launch

  • Essential: £100 a month for basic checks, small updates and email support
  • Business Care: £150 a month for up to 2 hours of agreed changes and a short monthly summary
  • Priority: £350 a month for up to 4 hours of agreed work, analytics review and a monthly planning call
Starter Online Shop

Common questions

Web Systems

Starter Online Shop

From £1,250

No obligation. We usually reply within one UK working day.

Why SetupFocus?

Small Oxford based team
Written scope and clear pricing
Defined amendment rounds
Post launch support for the agreed scope